UC Davis Business Law Journal
In this symposium article, I explore the link between corporate social responsibility (CSR) and the threat of greenwashing. In the first part of the article, I start with first principles, examining the origins of greenwashing, structuring its definitions, and identifying the economic incentives that lead firms into the practice. The second part of this article examines the legal structure that allows greenwashing to occur, and with it, explores the pervasiveness and extent of greenwashing. The third part of this article articulates the harms of greenwashing. Intuitively, greenwashing involves deception, falsity, and hypocrisy that reflexively seem problematic. Identifying the actual harm inflicted by some forms of greenwashing, however, is much more difficult to pinpoint. The last portion of the paper outlines a law and economics analysis to argue that greenwashing might, in the aggregate, represent one of the most serious challenges to achieving corporate social responsibility in business today.